Sphinn Weekly – Week 1

The inaugural Sphinn Weekly has arrived, rounding up the last 7 days in Sphinnworld (not the same as Discworld, for legal reasons). Here are the best submissions of the week, according to an evil green monkey 🙂

12 Tips on Creating Content for Social Media – 07/07/08 (MattMcGee)
I know that a lot of SEOs won’t like the first story of this round-up being an <insert number> Tips/Ways/Lessons post about Social Media, although this is one of the few posts of its nature that I’ve enjoyed. Sphinn Moderator, Matt McGee, gives some very useful tips to the social late-starters amongst us. Even if you have no interest in spamming posting on Digg, these tips easily apply to starting a blog and creating your own micro-community. How many times have you disagreed with something another blogger has written? Did you follow-up and post about it?

Google trying patent “FriendRank” (a.k.a. Network Node Ad Targeting) – 07/07/08 (hugoguzman)
Google has taken out a patent that makes use of existing networks of friends, fans and followers, by finding influencers in the group and getting them to host Google’s advertising. The methodology laid out seems similar to Ask’s method of identifying “Hub” sites, although on a much more granular level. The patent specifically mentions social networks as a target for finding influential people, with the prospect of financially rewarding popular member profiles that host their advertising (i.e. AdSense).

The End of Paid Links is Near – 08/07/08 (rjonesx)
A very interesting concept of how Google could target paid links more effectively has been posted over at theGoogleCache. Although just a scenario (the screenshot had me fooled for a while), the post states how Google could allow website owners (via Webmaster Tools) to state which links on their site are paid for without the advertiser knowing. This would allow the publisher to avoid paid links penalties, whilst Google could footprint and isolate link buyers more effectively. The post suggests informing Google of the CSS id’s wrapping the paid links, although HTML could also be specified using a WYSIWYG interface. Hopefully Mr. Cutts didn’t see that post 😉

Google’s Keyword Tool Now Showing Search Volume Numbers – 08/07/08 (Makakman)
Probably one of the biggest moves this year for all those interested in Search, Google is now releasing search volume numbers. In the past SEOs and PPC peeps had to rely on inaccurate and weighted numbers from 3rd party data collection companies. With other search engines barely registering in market share in many countries, Google’s volume numbers are as close as you can get to accurate traffic estimates. It will be interesting to see how the likes of HitWise, Wordtracker and Keyword Discovery react to this move, with their offering now reliant on keyword expansion, data analysis and search numbers for countries that Google has yet to conquer. Either way, a fantastic move by Google for advertisers and data junkies!

15 Internet Sites That Can Make or Break Your Brand – 08/07/08 (toddmintz)
Some websites hold the kind of power that can influence the minds of hundreds of thousands just in a single blog post, comment or review. These sites could make your brand the next big thing, or the laughing stock of the dub dub dub. Todd takes you through the top 15 sites to keep your eye on, and potentially market towards.

Reputation Crises Management: 8 SEO Triage Tips – 10/07/08 (northrock)
Following on from Todd’s submission for reputation building, Marty posts a very intelligent guide on what to do when it all goes wrong. Fixing a brand’s reputation needs a carefully thought out and rapid strategy, people don’t wait around before forming opinions. These 8 tips should put your brand or client on the right track.

Happy 1st Birthday, Sphinn! – 10/07/08 (MattMcGee)
Matt McGee gets in first with a Happy 1st Birthday message for Sphinn. Thanks to everyone who has helped to make Sphinn such a great community, whether you’re a moderator, Sphinn addict or super-hero bug fixing Sphinnmaster 😀

The Ultimate Guide to the Google Search Parameters – 11/07/08 (annie7)
So you think you know how to search on Google? Peter Wailes publishes the ultimate guide for Google addicts, link builders and data crunchers alike in his YOUmoz post.  I know what you’re thinking, “I already know them all”… think again!

So what were your favourite stories from last week?

6 Responses to “Sphinn Weekly – Week 1”

  1. Tom Says:

    Nice roundup – I like the editorial commentry alongside the stories. Just a small point but I think you should link to the actual page as well. I mean what’s a man gotta do to get link juice these days!! (note: this is impartial – none of my sites made this list 🙂

  2. evilgreenmonkey Says:

    Thanks Tom. With regards to linking, I was of the opinion that as the post is a round-up of Sphinn stories, it should point back to Sphinn (which already gives link juice to the blogger’s site). Maybe I’ll include a “Direct Link” option next to stories in future Sphinn Weeklys…

  3. Todd Mintz Says:

    Rob, thanks for including my story / submission :.)

  4. Pete W Says:

    Thanks for the mention! I owe you a beer.

  5. Tim Dineen Says:

    Maybe use month abbreviations rather than that backwards date format?
    Thanks for the roundup.

  6. Gab Goldenberg Says:

    Lovely roundup Rob – thanks for sharing these! I missed some of them n now have some enjoyable reading to do.

    Also, I second Tom’s suggestion for direct links. Not only to pass link juice, but also because sphinn can (and does) outrank many original sources while this might help set things right.

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