Sphinn Weekly – Week 2
I’m trying out a slightly different format for this Sphinn Weekly, based on all of your public and private suggestions. Let me know what you think
15th July – How to track your outbound clicks with onclick in Google Analytics ()
I was happy to see this post by Richard Baxter about click tracking in GA, which is extremely important for SEO as well as analytics and conversion optimisation. I work with many blue-chip companies who have appended variables and used tracking URLs on their website without realisation of the risks. Many analytics packages (which will remain nameless) require variables to be appended onto URLs. This often results in duplicate content issues and the dilution of authority. The implementation of analytics software may seem a trivial action, although the consequences of poorly implemented applications can result in serious SEO issues. The use of “onclick” tracking can avoid spider pollution as implementations such as Google Analytics onclick tracking does not result in the spider following them.
Direct Link: SEOGadget.co.uk
Hat Tip: Yoast.com
15th July – Domain Age: How Important Is It for SEO? (dsnyder)
The fact that Google is an ICANN registrar is a very important point when looking at their interest in domain age and authority. The fact that they have direct access and manipulation of the TLD zone files whilst still registering domain names through 3rd parties such as “Mark Monitor” speaks volumes. I would partly agree with Ann Smarty’s findings in saying that domain age may be a factor in deciding if a website is around for long term, although spam fighting factors such as registrant information and nameservers are much more important to Google.
Direct Link: Search Engine Journal
16th July – Using PPC Marketing Data To Invest Wisely In Domains ()
This post was a real diamond for me, and a great technique for anyone looking to invest in domain names. Why guess a domain’s value, when you can get on Google’s content network (such as Sedo), test a domain’s impressions/CTR and then purchase the domain based on your existing CTR and commission values. Excellent post Dave!
Direct Link: Red Fly Marketing
17th July – Online SEO Tools – the Ultimate Collection (patrickaltoft)
One of the fastest ever growing posts on Sphinn was this week’s round-up of SEO Tools by Ann Smarty. The post researches and compares her favourite tools for the mainstream tasks of an SEO. As a Sphinn Greatest Hit, this is well worth a read to either discover new tools or compare alternatives to those which you already use.
Direct Link: Search Engine Journal
17th July – Vanessa Fox: Search-Friendly Flash? ()
Vanessa drills down into the real aspects of crawling Flash, after Google and Yahoo announced a partnership with Adobe – allowing them to crawl content in .swf files. The announcement resulted in many SEOs getting calls from their clients and managers, requesting confirmation that it’s now OK to re-create their website completely in Flash. Although some Flash elements can be aesthetically pleasing, the format will never replace simple mark-up based code such as HTML, and issues such as pagination remain unsolved. If you happen to be a Flash designer and are reading this, STEP AWAY FROM THE SWF EXPORT!
Direct Link: Vanessa Fox Nude
18th July – Google Continues To Test A Search Interface That Looks More Like Digg Every Day (hugoguzman)
A great insight from Michael Arrington from TechCrunch regarding Google’s dabblings with user participation and personalisation. It’s already thought that Google’s current click-tracking influences the position of natural results in some circumstances; just like with paid search listings. So Digg-style voting on search results is logically the next step. Hopefully this doesn’t result in complacency at Google, as many SEOs are already experimenting with organic search click-bots, and auto-voting would not be much harder to achieve.
Direct Link: TechCrunch