Sphinn Weekly – Week 3

Ignoring the ego-fest that ensued last week, some solid posts also made their way to the front page. These are the ones that I feel were important to read.

21st July – Ultimate Guide to Search Marketing (UtahSEOpro)
Josh Dreller continues his “In The Trenches” column as Search Engine Land with more great information on the latest PPC/CPA landscape at the big 3 engines. Dreller’s article covers the basics of campaign optimisation, along with some excellent tips when faced with a variety of campaign situations. It also looks at the constant dilemma of when and whether you should use keyword broad matching on paid search campaigns.
Direct Link: SearchEngineLand

22nd July – The Holy Grail of SEO (ronsansone)
All SEOs have to face the dreaded question, “How much traffic/revenue will I get from SEO?” and everyone has different ways of approaching the question. Not only are accurate (or even near-accurate) search numbers needed for the targeted keywords, the SERP clickthrough rate of each keyword (dependant on ranking) needs to be estimated. Another approach is to use the data of existing clients, although another data source is still required in order to form a benchmark.
Direct Link: SearchEngineWatch

22nd July – FireFox for SEOs: Working with Several FireFox Profiles (DoshDosh)
A great tip from Ann Smarty showing you how to create multiple profiles in Firefox, each with their own plug-ins, bookmarks and settings. This can be extremely helpful for SEOs, who can separate the tools and sites they use for Link Building, testing and private surfing. Some people may not want to give certain companies their toolbar data all of the time, others may have multiple Digg (but not Sphinn :evil:) profiles.
Direct Link: SearchEngineJournal

22nd July – Spam detection using historical factors (vangogh)
Google is looking at you and everything that you do, even if you consider yourself to be a “White Hat” SEO. Dave “theGypsy” takes a look at some of the data that Google is collecting about your sites and how it could be used to identify them as breaching Google’s Webmaster Guidelines.
Direct Link: Huo Mah

22nd July – Visual Comparison of Search Results: A Censorship Case Study (billslawski)
Bill Slawski points Sphinn members over to a research study from Indiana University, where a tool was made to compare search results between countries. The tool was created to test how search engines may be censoring search results in specific regions of the world. There are of course many other reasons for differences in the results sets, including but not limited to country-specific search behaviour where the search engines adapt results to reflect the way that people in that country interact with the engines.
Direct Link: Indiana University
Hat Tip: Bill Slawski

23rd July – Google In Final Negotiations To Acquire Digg For “Around $200 Million” (DoshDosh)
The big story of the week was Google’s talks with social news site Digg, with a rumoured price tag in the region of $200m. It was later announced that negotiations failed after Google supposedly had issues with technical aspects of the mammoth site.
Direct Link: TechCrunch

24th July – Knol Does Indeed Give Pages A Google Ranking Advantage (northrock)
Google’s Wikipedia, “Knol”, was launched with a fanfare by its creators, with assurances that articles hosted on the new information source would not get unfair ranking or benefit from Google’s domain authority. This post by Danny Sullivan found that 33% of the 30 terms he checked were ranking competitively. It’s far from dominating the search results like Wikipedia so far, although will certainly be a target for many marketers.
Direct Link: SearchEngineLand

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