Sphinn Weekly – Week 11

Apologies for the pause in our weekly updates, but we’re now back on track for the run-up to Christmas. In case you missed them, here are the highlights from last week’s search news.

1st December – Google Launches a Sweet Competitive Research & Keyword Research Tool (mwilton13)
Aaron Wall blogs about the launch of a new Google Keyword tool with some very cool new features. The Search-based Keyword Tool is similar to the existing keyword tool found within AdWords accounts, allowing the advertiser to enter a URL or set of keywords and expand out a list of (mostly) relevant and related keywords. This tool offers extra data however (especially if logged into a Google Account attached to AdWords), including search numbers and both the organic and paid search share for your website on each term. Filters such as max/min search volumes, bid prices and competition, as well as negative keywords are given. One element missing appears to be Geographic targeting and non-US data, which was made available on Google’s last keyword tool. I gather that this element will be added once the tool comes out of BETA. Well worth a look for some extra data insight, plus none of those pesky CAPTCHAs to worry about ;)
Direct Link: SEO Book

2nd December – Link Building Strategies: 69 Solid Tactics For 2009 (BrianChappell)
Weip Knol published an extremely popular article on Tuesday, offering tried and tested link development techniques and strategies. Although I personally question some of the recommendations, the article is certainly a mind-jogger and a source of ideas. Whilst most of us talk about buying links in the SEO community these days, there are certainly more creative ways to build link popularity – especially useful for sites on a tight budget.
Direct Link: Wiep (pronounced Veep – sorry for getting it wrong at SMX London, Wiep :) )

2nd December – Making Geotargeted Content Findable For the Right Searchers (MattMcGee)
Vanessa Fox writes a fantastically detailed and comprehensive guide to optimising geo-specific content for search engines and users. It follows a very well-received session at SMX London which Vanessa moderated this year, covering the topics brought up and expanding upon them. If you work on international sites or are interested in capturing a new non-domestic audience, this post will give you all you need to know.
Direct Link: Nine By Blue

3rd December – Where the SEO jobs are (TimDineen)
In the current economic climate, redundancies are occurring everywhere. SEO from my experience is continuing to boom, with recruiters calling me every day and industry publications filled with job vacancies. This blog post studies 1,000 recent job advertisements and plots the demand by US states. Conclusion – If you’re in Arizona and looking for a job, move! If you’re living in New Jersey and job hunting, enjoy the train into NYC :)
Direct Link: Exposure Online

3rd December – It’s time to raise the Sphinn bar (Sugarrae)
In a debate that featured the most ever comments on Sphinn, former Sphinn moderator Rae Hoffman argues that it takes too little to reach Sphinn’s frontpage. Rae feels that requiring more votes (Sphinns) would reduce the affect of people begging for Sphinns over social networks and Instant Messenger. As I mentioned in the post comments, we do regularly review the number of Sphinns needed to reach our homepage, and try to keep it to a number that keeps the page fresh but doesn’t circulate stories too fast for casual users to see.
Hat Tip: Sugarrae

3rd December – Beginners Guide to Sphinn (streko)
As a Guest Author on ProBlogger, Deanna deBara offers a very well balanced and helpful guide to people visiting Sphinn for the first time. The post includes information on navigating the site, submitting articles, taking part in the community and making the most of your time on our site. Thanks for the great guide Deanna!
Direct Link: Pro Blogger

3rd December – Flickr Axing Business Use of Photos for SEO (UtahSEOpro)
Richard Burckhardt reveals that Flickr are now cracking down on the use of their site for commercial means. Sessions at conferences such as SMX and SES have covered the use of Flickr as a source of traffic, using their authority domain to rank your photos and advertise your site. Richard posts an email response from Yahoo after a commercial account was shut down, which stated that the commercial use had violated their Terms of Service.
Direct Link: Search Engine Journal

4th December – Google Was Three Hours Away From Being Charged As A Monopolist (graywolf)
TechCrunch sources claimed that Google was just hours from being named as a monopoly by the US Department of Justice. The DoJ already views the world’s largest search engine as a “near-monopoly” and has stated on numerous occasions that it will not hesitate in taking action if the situation worsens. Does this only leave Yahoo with Microsoft as a suitable ad partner or buyer?
Direct Link: TechCrunch

6th December – New Media & Old Media Are Not So Different After All (Michelle)
Toaster-loving Michelle from the Sphinn admin team Sphunn an article featured in UK’s Guardian newspaper and online last Saturday. Aida Edemariam examines how search engines affect today’s society and the part that SEO has to play in attracting online traffic and fame. The double-page feature in one of Britain’s biggest newspapers featured our very own Editor-at-Large, Danny Sullivan.
Direct Link: guardian.co.uk

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