Goodbye Sphinn … Hello Marketing Land!

We’re thrilled to share this news: Sphinn will soon be re-launched as a new, editorial site called Marketing Land!

Since 2007, Sphinn has been covering anything and everything related to online marketing via a combination of user-generated content and staff submissions. Now, Marketing Land gives us the chance to continue doing that in a fully editorial environment with a staff of writers and columnists.

Marketing Land will provide daily news coverage, regular columns and other features about the broader topic of online marketing. This will include areas such as social media, e-mail marketing, affiliate marketing, analytics and much more. We’re aiming to launch formally on December 11, 2011, with a soft launch a week or two before that. When the soft launch happens, the site’s domain will change to Currently, that works to redirect people here.

The content curation that our Sphinn Editors have been doing will continue on Marketing Land via a daily newsletter. It’ll be similar to the daily SearchCap that’s available from Search Engine Land. We’ll announce when Marketing Land’s newsletter is ready for signups.

We’ll be seeking new authors for a variety of original columns on Marketing Land, so feel free to get in touch with us if you’re interested in that opportunity.

Search Engine Land will continue just as before. You’ll still find all the deep coverage of search engine news and search marketing there. Marketing Land will have some original content about search marketing, plus point to Search Engine Land coverage as appropriate.

Content already on Sphinn will be archived, so you’ll still be able to find past stories and discussions.

If you follow Sphinn on Twitter and/or Facebook, we’ve already updated those accounts to reflect the Marketing Land name.

Thanks to all of our regular Sphinn readers and contributors for your support now and over the years. We’re excited about re-launching as Marketing Land next month, and looking forward to sharing important online marketing news and information with you on the new site. We’ll see you soon on!

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