22nd December – Search Engine Land’s New Look and Introduction to Premium Memberships (saadkamal)
Sphinn’s sister site, Search Engine Land, has undergone a facelift for the new year. As well as updating the website’s look and feel, the new site also moves over to a WordPress based platform and a re-worked navigational structure. The biggest news comes in the form of a Members Only section, featuring premium content including news archives, How-To articles and videos.
Direct Link: Search Engine Land
23rd December – Twitter Has Made Dell $1 Million In Revenue (graywolf)
Sphinn moderator, Michael Gray, points out a post on VentureBeat that highlights a claim made by computer giant Dell, that Twitter resulted in $1 million in revenue over the past 18 months. Dell operates an alert service for its Home Outlet Store, allowing people to follow them on Twitter and get instant notifications on heavily discounted products. Twitter has been swamped with auto-notification accounts, set-up by blog owners and online retailers to try and capture the interests of an instant gratification society.
Direct Link: VentureBeat
24th December – 8 Ways Clients Can Help Their PPC Agency Succeed (saadkamal)
Brian Carter explains why outsourcing PPC management to an agency isn’t a one-sided process. Keeping the agency informed about seasonal trends, new product launches and issues with certain product lines can significantly effect the ROI achieved from any campaign. Ultimately communication, collaboration and competitiveness are key (oh dear, those “3 Cs to success” sound like bullshit bingo).
Direct Link: Search Engine Journal
26th December – How to Massively Increase RSS Subscribers: One Method You’ve Never Used (ViperChill)
A short and sweet post by Glen Allsopp explains how he managed to achieve a 10% visitor to RSS subscriber rate on his blog. Targeting visitors from high profile sites (such as Digg and StumbleUpon) that are most likely new visitors, Glen showed a banner to them which gave a call to action and pointed out the method for subscribing to his blog. A handy tip (and some code) for people looking to increase their blog readership base.
Direct Link: PluginHQ
30th December – Only display SphinnIt on an SEO post (kevgibbo)
Richard Baxter helps out fellow Sphinn members who want to use the popular wp-sphinnit plugin for WordPress, but don’t want it to appear next to off-topic posts. Personal posts are often submitted to Sphinn without the blog owner’s knowledge by their readers who are trying to be helpful. This sometimes reflects badly upon the blog in the eyes of other Sphinn members who see the off-topic post pop up in the What’s New section. A very handy tip.
Direct Link: SEOgadget
A slow week due to the Christmas holidays, with no big news stories from the search engines being released.